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Skyfire Insurance strengthens brand identity

Skyfire Insurance strengthens brand identity
From modest beginnings in 2008 with a workforce of just 60, First Central Group’s entrepreneurial spirit has enabled profitable and rapid growth. Employee numbers have increased tenfold and with over 3 million customers having saved money on their car insurance it was time all the First Central Group’s brands reflected the strength of the teamwork behind the Group’s success.

Innovation and agility are key: bespoke technology, skilful pricing and efficient product distribution all contribute to our prosperity. Specialist motor underwriter Skyfire Insurance is integral to a culture where the individual talent of every employee supports the continued achievements of the whole organisation.

With new milestones being reached it was time the Skyfire Insurance brand reflected the strength of the teamwork behind its success. A new website is now up and running, delivering a fresh new look and feel for our customers, allowing them to gain easier insight into who we are and what we do, as well as strengthening our brand identity within the Group.

Alongside the new website, Skyfire Insurance also has a new logo which  highlights our connection with First Central Group.

Simon Walker, Group Chief Operating Officer (COO), commented, “Skyfire Insurance’s welcome update will help to strengthen brand unity across the group.”

Learn more about Skyfire Insurance.


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FCG is a trading name of First Central Group Limited and is registered in Guernsey
(number: 48743) at PO Box 549, Town Mills, Rue Du Pre, St Peter Port, Guernsey, GY1 6HS.