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10th anniversary heralds new brand identity for First Central

10<sup>th</sup> anniversary heralds new brand identity for First Central
This year, we celebrate our 10th anniversary. As we mark this milestone, we’re delighted to announce a new brand identity for the business - First Central Insurance & Technology Group.

We’ve grown significantly since launching the business in 2008. We’ve experienced double-digit year-on-year growth, increasing by 13% from 2017 alone. Investment in technology and innovation has long been attributed as the key differentiator behind the heritage and success of our business. Just this month, our motor insurance broker, 1ST CENTRAL was named the winner in the ‘Excellence in Technology (Broker)’ category at the prestigious Insurance Times Awards – demonstrating our strong credentials within this space.

Our new brand identity – First Central Insurance & Technology Group – represents both the continued growth of our business, and our commitment to investment in technology and innovation, high quality insurance, underwriting, finance and legal services. 

It follows the launch of ‘Focus Claims’ in July, a new claims management solution, which provides our customers with faster and more precise claims settlements, delivered through a conversational user interface. The launch of Focus Claims grants us complete autonomy over all business processes, allowing greater freedom and flexibility to deliver the best services to our customers. This extension of ‘Focus’ – our proprietary technology platform, will be a key enabler in the next phase of growth for the business.

Simon Walker, Chief Executive Officer, First Central Insurance & Technology Group, commented: “The motor insurance market continues to experience seismic disruption through advances with autonomous vehicles, calling into question the kinds of services insurers will be required to deliver in the future. Our proven pedigree in the application of a technology infrastructure that can respond to these changes will continue to be at the forefront of all we do. This repositioning not only represents our full range of end-to-end insurance services but reflects a proposition that fits with being a modern insurance provider of the future.”  

We’ve updated our social channels to reflect our new brand identity – you can now follow on:
Twitter
Facebook
LinkedIn
 

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First Central Group Limited is registered in Guernsey (number: 48743) at Town Mills, Rue Du Pre, St Peter Port, Guernsey, GY1 6HS.