Our insurance broker, 1ST CENTRAL, has announced a number of new and extended sponsorship agreements with Sussex Cricket as part of its commitment to supporting the game in the county at all levels.
In addition to extending its title sponsorship of the 1ST CENTRAL County Ground in Hove and the interval competition at Sussex Sharks’ T20 matches for a further three years, it will also become the title sponsor of the Sussex Cricket League, the world’s largest adult cricket league with 335 teams, during its inaugural season in 2019.
Not only that, but 1ST CENTRAL will remain the sponsor of the Sussex Cricket Foundation Roadshow for a further year. The support will allow Sussex Cricket’s community department to continue to bring cricket to all parts of the community.
Tom Acott, 1ST CENTRAL’s Head of Commercial, said: “We’re delighted to continue our partnership with Sussex Cricket. As a large employer in Sussex, we pride ourselves on supporting the local community.
“Endorsing a club that has a long and recognised history in cricket, and is well loved by residents and families in the area, is of huge importance to us. We’re looking forward to an exciting season ahead.”
The announcement comes as Sussex’s professional squad prepare for the start of the 2019 season, their fourth playing under 1ST CENTRAL’s sponsorship.
Rob Andrew, CEO of Sussex Cricket, added: “The partnership between 1ST CENTRAL and Sussex Cricket is one we’re very proud of and excited to continue for at least another three years.
“It’s important to have partners that share our values, objectives and commitment to cricket in the county at all levels and 1ST CENTRAL has engaged across the whole club, enhancing our members’ and fans’ match day experience, supporting local charities and providing volunteering opportunities for their employees.
“Having a Sussex business sponsoring our activities at all levels is a brilliant way of highlighting the fact that community cricket is as central to our aims as the elite game.
“This is why we’re proud to have their name adorn our headquarters at the County Ground.”
Take a look at the impact our partnership has had on Sussex Cricket and its supporters...