About Us
We’re a fast-growing UK insurer, built on our own market leading technology, providing effortless customer experiences and value that goes beyond price.
Our Values
1st Central exists to make insurance feel valuable for everyone by putting customers front and centre and enriching their experience with data ingenuity. Our company Culture is key to this with our four Corporate Values as the cornerstones.
Ambition
We aim high. Customers and colleagues deserve the best. So do we. We don’t waste opportunities to grow and learn. We’re hungry for success and know how to achieve it. We relish change. We create solutions. We progress.
Collaboration
We build solid relationships; they help us overcome barriers. One strategy drives us and we’re quick to call out anything that’d harm it or our customers. Our inspiration’s shaped by many different voices. Together we’re more resourceful, versatile, stronger.
Agility
In today’s 24/7, fast-paced world we flex and evolve to stay ahead. We question the ‘as is’ and find better ways of doing things. We all know the value of change.
Ownership
Our people love a challenge. We step up. We shine a light on problems and sort them. It’s great people trust us to do the right thing. We own plans until we’ve achieved them: on our own, in teams, across teams. We’ve got this.Our 5 strategic drivers
We provide exceptional digital products and services with expert human support on hand when it’s needed. We achieve this through a focus on our 5 strategic drivers:
Exceptional colleague experience
We create an inclusive environment that encourages our colleagues to thrive.
Best Large Insurance Employer
at the 2024 British Insurance Awards
4.3 Glassdoor Rating
Reflecting our colleagues positive feedback
55% of roles filled internally
Supporting internal mobility with promotions and career moves
36% of senior roles occupied by women at the end of 2025
in line with average in firms that contributed to Women in Finance Charter report
Over 2,000 hours in community volunteering in 2025
alongside continued support for our charity partners
Fancy joining an award-winning team? If you're looking for a career in a fast-paced environment with an award-winning employer, check out the latest opportunities on our Careers site.
Effortless customer experience
Customers love the value and service we provide.
1.4 million customers
Trust us for their car or home insurance
'Excellent' 4.4 out of 5 on Trustpilot
Don’t just take our word for it. Our customers rate us ‘Excellent’ on Trustpilot, with over 130,000 5-star reviews
Highly commended by Defaqto
We’re proud to be highly commended by Defaqto for our car insurance in 2025. When you’re covered with us, you’re in safe hands
66% customer sentiment score
Highest in UK Consumer Duty Insurance Index versus the industry average of 25% (compiled by DataEQ in 2024)
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ServiceMark award
We're also proud to have acheived the prestigious ServiceMark award from the Institue of Customer Service for the third time running in 2024
Optimised technology and data
Our proprietary technology and market-leading data science platform allow us to continuously improve customer and colleague experience and deliver value at speed.
Our investment in technology and data...
£125m+
iteratively invested in developing our own technology platform over more than a decade and we continue to enhance it every day
50+
third-party integrations. Our flexible, API-based approach simplifies integration, enabling innovation & change agility
>1 billion
data attributes analysed across >500k quotes each day
…leads to value for our customers, colleagues and company
>2x ROI
from investments made each year in our proprietary technology
>30%
of colleagues trained as part of our data literacy upskilling programme in 2025
84%
of in life policy changes completed online
Sustainable growth and profitability
We have delivered market leading growth rates and profitability over the last 5 years.
2.7 times
as many customers as we had in 2019
Approximately
1 in 25
cars on the road are now insured with 1st Central
Launch of home insurance
across all four major price comparison websites in 2024 and continued to grow with discipline in 2025
Rigorously running our business
We take care of our business for the long term.