1st Central has launched Motivo, an agentic AI powered motor insurance proposition, developed in collaboration with Microsoft, designed to reshape how customers buy and manage car insurance.
Microsoft’s UK Stories feature shows how 1st Central's 18-year investment in data and cloud is shaping its AI future.
1st Central Group is expanding its presence in the UK motor insurance market with the launch of a new car insurance brand, named Picnic.
1st Central, a leading UK-based personal lines insurer, today announces the appointment of Andy Cooper as Chief Pricing Officer.
1st Central has been Highly Commended in the prestigious Defaqto Car Insurer of the Year 2025 awards, securing its place among the UK’s top five car insurance providers.
After being shortlisted in four categories at the British Insurance Awards, we're delighted to have been named the winners of the technology award.
1st Central has been shortlisted for four British Insurance Awards.
It’s Central: 1st Central.
We're delighted to be awarded the ServiceMark from the Institute of Customer Service for the third time.
Our Chief People Officer, Jo McGowan, discusses her time in the insurance industry and the importance of embedding an inclusive culture at First Central.
1st Central, the insurance and data driven technology group, last night collected the Best Insurance Employer award at the 30th British Insurance Awards.
1st Central and Keoghs, have joined forces to defeat an organised fraud ring which created contrived claims by posing as genuine policyholders