Introducing Picnic

1st Central Group is expanding its presence in the UK motor insurance market with the launch of a new car insurance brand, named Picnic. As an online insurance product, Picnic is designed to offer customers a simple and accessible digital experience, managed online. 

Powered by 1st Central, Picnic will offer customers easy online journeys and great value car cover that customers can tailor to meet their needs, all backed by an excellent claims experience. 

The move reflects the business' continued focus on delivering great value for customers while building on its reputation for digital convenience and straightforward cover.